I have been seeing this very interesting banner posted at job sites around NYC when a renovation is going on in the building. The banner, which seems to be provided by the bank providing financing for the renovation (in this case Citibank) indicates some great green characteristics of the renovation:
- 50% of construction waste will be recycled (why not 100%… but this is a lot more than most)
- Low VOC materials
- Water conserving fixtures only
- Energy Star appliances only
All in all, a great trend to see where companies not only adopt green practices, but PUBLICIZE them as a way to gain a marketing advantage and encourage other companies to do the same.
Citibank provides the growth capital for Green Irene LLC, so we’re fans.
PJ Stafford
Co-Founder
Green Irene LLC
